Chris Warn is Global Logistics Director for Pentland Brands, the British sports, outdoor and fashion owner of brands including Lacoste, Mitre, Speedo, Karen Millen and Hunter Boots, with circa £1bn in annual revenues. Chris has previously worked for Whitbread, Homebase and Sainsbury's. Chris' main areas of interest at present include developing logistics talent by developing the skills and commercial language that will help the logistics function to have greater cross-functional input and make the most of its contribution to competitive advantage. Chris is also keen to attract a wider range of people, particularly women, into logistics to counter the outdated perceptions it often has. Chris's other areas of focus include improving the end-to-end capability to adopt a cost-to-serve approach and develop sustainable ecommerce fulfilment models which Chris believes are not viable in long-term in their current form.