Chris Fielden

Group Supply Chain Director,

innocent drinks


Chris Fielden originally trained as a Mechanical Engineer, specialising in Mechatronics at Loughborough University. Upon graduating he started his career working for Kodak in the engineering team before transitioning to operations. During this time Chris did numerous roles underpinned by implementing lean manufacturing and 6 sigma into the culture.


After six years of managing through rapid decline Chris decided to transfer to the food industry hoping to find more stability. As such he got a job with PepsiCo as a shift manager before very quickly taking up the role of finance manager for their logistics operations. Although a big step away from his core skills it was one of the most valuable roles he has ever done in terms of learning and developing. As a result of this Chris then undertook a project to transform the UK logistics operation resulting in the commission and building of new hub warehouse around the UK.


After three years doing finance related roles Chris was ready to return to manufacturing and became the operations manager for one of the UK crisp  factories and undertook a large scale terms and conditions change and significant capital investment program in the site.  Following this Chris then moved into outsourced manufacturing trying to find asset lite solutions for PepsiCo in the UK before taking up a role looking after all the outsourced manufacturing for Tropicana in Europe.


He completed 9 years at PepsiCo but was ready for a change and wanted to work in a faster paced, more dynamic business. As such Chris took up the role of head of operations at innocent before being promoted to the innocent board as supply chain director in 2017. Since joining innocent they have grown their business by over 50% and become a truly European business vs their UK origins. Here Chris looks after everything from fruit sourcing, technical and regulatory affairs, manufacturing and distribution.  Building a supply chain to deliver this level of growth and complexity at pace is a truly exciting and challenging opportunity.

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